Apollo.io from Apollo combines contact database, sequences, and AI email drafts in one platform. It is aimed at SDRs prospecting B2B leads, with a freemium contact limits with paid seats for exports and automations. Data accuracy varies by region and seniority, needing manual verification. Editorial teams should verify fit against their compliance and workflow needs before rolling it out broadly.
Apollo
Apollo.io
Sales intelligence with AI email writing
FreemiumScore 81.8#38 overall#1 in Sales & CRM
226 editorial upvotes · editor score 4.4 / 5
Specs
| Pricing | Freemium |
|---|---|
| Starting price | $49/mo |
| Free tier | Yes |
| Platforms | Web |
| Launched | Jan 1, 2015 |
| Last verified | Oct 18, 2026 |
| Vendor | Apollo |
Highlights
- Contact database
- AI sequences
Pros
- All-in-one prospecting
- Generous free tier
Cons
- Data quality gaps
Alternatives
- ClaySpreadsheet for creative outbound enrichment80.0
- HubSpot AIAI assistants across HubSpot CRM and content78.2
- GongRevenue intelligence from call and email data76.8
- AgentforceSalesforce AI agent platform (formerly Einstein Copilot)72.4
- Outreach KaiaReal-time meeting assistant for sales calls62.4
- LavenderReal-time email coaching for sellers61.4
Reviews
Reviews open in the next release. Editor scores on this page are editorial estimates, not user ratings.