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Make vs Zapier AI

Make vs Zapier AI: editorial comparison with pricing, features, and buying guidance.

Make

Visual automation with AI modules

#39 · 81.8

Visit Make

Zapier AI

Natural language automation across 6000 apps

#23 · 86.1

Visit Zapier AI

Zapier and Make are the two best-known no-code automation platforms, both with AI steps and agents. Zapier is easier to start with and has the largest app directory. Make uses a visual scenario builder that handles complex branching and data transformation and is significantly cheaper per operation. Choose Zapier for simplicity and breadth; choose Make for complex workflows on a budget.

Who should pick Make

Non-technical teams who want quick, reliable automations across thousands of apps.

Pros

  • Easiest to learn
  • Largest app ecosystem
  • Mature reliability

Cons

  • Costs climb with task volume
  • Complex logic is harder

Who should pick Zapier AI

Operations teams, agencies and power users building complex multi-step workflows at volume.

Pros

  • Much cheaper per operation
  • Powerful visual builder
  • Affiliate pays 35% for 12 months

Cons

  • Steeper learning curve
  • Smaller app directory

Feature comparison

  • Builder: Zapier uses linear steps with paths; Make uses a visual canvas.
  • AI: both offer AI steps and agent features.
  • Pricing unit: Zapier counts tasks; Make counts credits.
  • App coverage: Zapier's directory is the largest; Make covers most popular apps plus HTTP modules.

Pricing snapshot

As of October 2026: Zapier Professional starts at $19.99/month billed annually for 750 tasks ($29.99 monthly). Make Core is $9/month billed annually for 10,000 credits; Pro is $16/month annually; Teams $29/month.

Pricing notes as of 2026-10-18.

How to choose

  • Choose Zapier if you want the fastest setup and the most app connections.
  • Choose Make for complex logic and lower cost at volume.
  • Estimate monthly tasks or credits before comparing price.
  • Consider n8n if you want self-hosting.
  • Check whether your key apps have native integrations on each.
  • Start with the free tiers and migrate as complexity grows.

FAQ

Which is cheaper?
Make, by a wide margin per operation, as of October 2026.
Is n8n an alternative?
Yes, n8n is a popular self-hostable alternative.
Do both have free plans?
Yes, both offer free tiers with limits.
Which has better AI features?
Both ship AI steps and agents; evaluate on your use case.

Editorial comparison based on vendor documentation and public sources; not based on hands-on benchmark testing. Prices change frequently - verify on vendor sites. Some links may be affiliate links.

SpecMakeZapier AI
Score81.886.1 · lead
Overall rank#39#23 · lead
PricingFreemiumFreemium
Starting price$9 · lead$20
Free tierYesYes
Editor score4.44.4
PlatformsWebWeb
LaunchedJan 1, 2012Oct 1, 2011 · lead

Primary category for this matchup: Agents & Automation. Individual profiles: Make · Zapier AI.